Indiantelevision.com's > Digital Edge > Cisco acquires DiviTech for digital video

Indiantelevision.com's Digital Edge

Cisco acquires DiviTech for digital video

Indiantelevision.com Team

(11 June 2008 2:00 pm)

MUMBAI: Cisco has announced its intent to purchase Denmark-based DiviTech A/S, which works in the area of digital-service management (DSM) market.

DiviTech’s DSM solution offers media broadcasters, cable and Internet Protocol Television (IPTV) service providers an interface for creating, modifying and managing video networks.

The acquisition of DiviTech will further enhance Cisco’s video-delivery strategy. DiviTech’s DSM technology includes a software application that will allow service provider customers to centrally provision and deliver localised content, such as local and regional news and on-demand video and services, within a specific geography.

Cisco plans to integrate DiviTech’s DSM product with the Cisco Rosa network and element-management solution to create an end-to-end platform that offers all layers of digital video management (element, network and service) in a single modular product.

Cisco’s Service Provider Video Technology Group VP, GM of the Digital Media business unit Dean Rockwell says, "DiviTech provides Cisco with a core team of some of the most talented engineers in the DSM market. DiviTech’s DSM platform will serve as the foundation for Cisco’s continued leadership in next-generation management tools and applications for complex video networks."

DiviTech’s DSM solution complements Cisco’s internally developed video innovations as well as expertise attained from other recent acquisitions in the video market, including Scientific Atlanta, Arroyo and Tivella. DiviTech marks Cisco’s 128th acquisition.