(7 July 2008 4:00 pm)

MUMBAI: Karl Mehta, CEO of Playspan, a publisher-sponsored in-game commerce network, is set to address the Edinburgh Interactive Festival (EIF) on 11 August 2008 at the Edinburgh International Conference Centre, UK.

Speaking before industry academics, developers, publishers, educators and public servants, Mehta will discuss the ways virtual world economies impact real-world economies through real money transactions.

Mehta says, "Speaking at the EIF is a chance to educate a broad segment of gaming professionals on a new and important gaming sector. As the gaming industry’s leading microtransaction solution, Playspan represents the cutting edge of virtual world monetisation. We believe that this opportunity to convey our insight to the prestigious leaders at EIF represents a major step for the understanding of virtual world economies.”

Now in its sixth year, the EIF will showcase the popularity, growth, and influence of video games. It will also have an expanded consumer focus on television, film, and interactive media.