Mini Match focuses on multi-player match-ups in a social gaming environment, along with chat and exploration features. The two-player Mini Match games are branded to popular Cartoon Network content. Kids earn reward points for playing games, and they can use these reward points for further avatar customisation and in-game abilities.

“Mini Match opens up a whole new world of gaming to our online audience. The action-adventure theme complements some of our most popular shows and provides kids with a safe virtual destination for social gaming. Kids can come and enjoy the multiplayer games or insert themselves into the fabric of the Mini Match story by joining the ranks of ninjas, pirates, space pilots and other characters, customizing their ‘Minis’ with the gear those adventurous characters bring,” said Turner Broadcasting System SVP digital paul Condolora.

Mini Match features four distinct game-play environments: Haunted Garden, Tower of Heroes, Underwater Lab and Alien Zoo. As they explore each setting, Mini Match players can interact with other “Mini-zens” by playing multiplayer games featuring characters from fan favorite shows such as Ben 10 and Foster’s Home for Imaginary Friends.

Also, players can chat with one another using a custom dictionary that allows only kid-appropriate words and phrases, claims the company.