MUMBAI: Erik Huggers has been appointed director of BBC Future Media & Technology.

Erik, who is currently Group Controller of the division, takes over from Ashley Highfield, who has left the BBC to become CEO of Kangaroo, the working title for a proposed new video on-demand service owned by three broadcasters.

In his new role, effective from 1 August 2008, Erik joins the BBC Executive Board.

He will be responsible for the BBC's output on the internet, interactive TV, mobile, broadband (including the BBC iPlayer) and other emerging platforms.

He will also be responsible for the BBC's enterprise and broadcast technology strategy and delivery.

BBC DG Mark Thompson said, "Erik has been a very strong group controller, FM&T for the last year. He has shown tremendous commitment championing the iPlayer amongst many other projects. I look forward to him bringing his drive and determination to this new role, helping ensure the BBC is fit for the digital future."

Huggers said, "It is a tremendous privilege to be asked to lead such a talented and dynamic team in Future Media and Technology. Since I joined the Corporation, I have been struck by the energy and skill that BBC staff are devoting to make sure the Corporation meets the challenges of the on-demand world.

"I now look forward to, along with my team, collaborating with colleagues across the BBC to ensure we respond to audience demands in providing exciting and innovative new ways of delivering the BBC's content across a range of media."

Huggers joined the BBC last year from Microsoft Corporation, where he worked across a wide variety of industry changing digital media initiatives.