| The
company unveiled three new modules as part
of its DMex technology, which allows consumers
to add optional features to Bravia televisions
for enhanced programming and functionality.
The
Bravia Wireless Link module, a wireless
HDMI link, frees the living room of messy
wires by connecting an HD transmitter to
AV gear and an HD receiver behind the television
for wireless 1080p/24p transmission. It
supports up to four HDMI source devices
at distances up to 200 feet.
New broadband content providers were announced
at the show for the existing Bravia Internet
Video Link module, which streams Internet
video content directly to compatible Bravia
televisions without the need for a PC.
Glasgow also touted the arrival of the CBS
Interactive as the latest provider to join
the service, adding videos later this month
encompassing primetime and daytime programming,
news and sports.
Sony's newest offerings in its Bravia flat-panel
LCD HDTV line were also on display. Ranging
in sizes from 19 to 52 inches (measured
diagonally), the new line includes seven
entry-level 720p and 10 full HD 1080p models,
including the company's first 1080p 32-inch
and 37-inch HDTVs.
Additional
advances - such as Bravia Sync technology
for one-touch play, Motionflow(TM) 120Hz
high-frame rate technology for further elimination
of motion artifacts and better fast-action
viewing, and x.v.Colour technology for a
wider gamut of colors - are all featured
on a broader selection of new models.
The company also announced a new high-definition
version of its spherical digital living
room PC, the Vaio TP Home Theatre PC. A
stylish media hub, the unit integrates a
Blu-ray disc drive, built-in DVR functionality
and Bravia Sync technology for one-touch
play. The model is available with two external
cablecard TV tuners, so consumers can watch
and record two HD programmes at the same
time.
A sub-$200 internal BD-ROM drive that can
upgrade an existing desktop computer into
a high-definition Blu-ray Disc player, as
well as a DVD and a CD player was also introduced.
The new BDU-X10S model drive comes with
CyberLink's PowerDVD BD Edition software
for playback of commercial movie titles,
recorded Blu-ray disc home videos, DVD-ROMs
and CD-ROMs.
To
meet the changing ways people want to access
their entertainment, Sony introduced a completely
new portable entertainment concept. The
Rolly entertainment player is an audio device
that moves to the beat of music, while delivering
exceptional sound quality.
The player's distinctive egg shape should
appeal to tech-savvy, design-conscious music
enthusiasts. Personal music can be downloaded
from a PC or streamed to the player with
any compatible Bluetooth-enabled stereo
device. The device incorporates two gigabytes
of flash memory and built-in speakers.
The device's artificial intelligence allows
it to dance along and light up to the beat
of the music. The Rolly player can be personalized
by programming one's own motion data along
with music using the bundled software.
Attention was also drawn to in-car entertainment
with an alliance with Ford. Building on
a successful relationship in Europe, the
global automotive manufacturer has chosen
Sony to be the exclusive in-car audio supplier
for Ford and Mercury vehicles in North America.
This phase of the two companies' collaboration
will begin with the launch of the 2009 Ford
Flex.
In addition, Sony previewed its latest line
of car audio products, including nav-u portable
navigation systems with Position Plus. The
premium model comes with Bluetooth wireless
hands-free calling. The company also unveiled
its full lineup of Xplod car stereo products,
including six receivers made for connecting
to favourite devices.
Then there was the debut of the latest mylo
personal communicator. The new device allows
users to cruise, upload and download content
on the web; chat via AOL Instant Messenger;
download and listen to music; and make voice
calls in one stylish device. It also has
a built-in digital camera with an use interface
to easily upload photos to web sharing sites.
Sony
also introduced its latest noise cancelling
headphones, which utilise an exclusive digital
signal processing to reduce 99.7 per cent
of all ambient noise. The noise cancelling
function is enhanced by artificial intelligence
technology,
which selects the optical noise cancelling
mode based on analysis of ambient environment
noise.
|
