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MUMBAI:
Media company Landmark Communications has put up its publishing
and television businesses including The Weather Channel on
sale.
Media
reports say that privately-held Landmark is expecting more than $5 billion for
The Weather Channel and its web site.
Media
reports say that media companies, such as General Electric's
NBC Universal or Rupert Murdoch's News Corp., might want to
buy The Weather Channel in order to cross-promote their own
programmes on a channel that is one of the 10 to 15 "go-to"
cable channels for many people.
Landmark,
which had $1.75 billion in sales in 2006, employs about 12,000,
according to Hoover's, a business reference service. It is
parent to nine daily papers, including The Roanoke Times in
Virginia and The News & Record of Greensboro, N.C., and
more than 100 nondaily newspapers and specialty publications.
Landmark's
newspapers include The Virginian-Pilot in Norfolk, The News & Record of Greensboro,
North Carolina, The Roanoke (Virginia) Times and nearly 50 community newspapers. Landmark
also owns television stations in Las Vegas and Nashville, Tenn., and Norfolk-based
Dominion Enterprises, a national chain of classified-ad publications.
The
weather.com site had more than 32 million unique users in
November and ranks as the US's 18th-largest media site by
traffic, according to Nielsen NetRatings.
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