(28 January 2008 6:25 pm)

MUMBAI: VSNL and Bollywood major Yash Raj Films (YRF) have joined hands to release Chak De India on the Internet platform.

VSNL, which offers broadband and Internet services in India under the brand name Tata Indicom, will offer the film for the first time in web format within India.

YRF CEO and director Sanjeev Kohli said, "Yash Raj Films, through its digital strategy, intends to offer consumers its full range of films for online digital download across various sites, including that of Tata Indicom Broadband within India. Our aim is to reach our customers in every way possible, through all touch points - like movies, home entertainment, music and the Internet. The growing demand for online digital downloads of films across the globe, coupled with the emergence of new media to offer our movie content, makes the digital arena one of our key focus areas for future expansion."

Tata Indicom Internet services has a huge content library comprising over 300 movies and 600,000 songs. VSNL has its broadband operations in over 40 Indian cities and has around 500,000 broadband and Internet subscribers. It also has over 350 wi-fi hotspots across the country.