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BANGALORE:
The war between Sun and Kalaignar TV just got hotter. Kalaignar
TV’s delayed music channel ‘Isai Aruvi’ –
(Musical falls or flow) - has launched.
The
channel, which launched yesterday at 11am, was originally
scheduled to launch last November 2007. The ‘Isai Aruvi’
logo is the same as that of Kalaignar TV with the addition
of animated musical notes. Kalaignar TV has been carrying
animated promos of Tollywood actors Rajnikanth and Ajith dancing
together since the past few days.
According
to media reports and blogs, the first program began with a
film song whose lyrics were penned by Kalaignar de facto supremo,
DMK top boss and Tamil Nadu chief minister M. Karunanidhi,
which was followed by chartbusters from the new movies, ‘Billa’,
‘Bheema’ and ‘Kaalai’.
”‘Isai
Aruvi’ is Kalaignars copy of Sun TV’s Sun Music
channel,” says a Tamil channel viewer in Bangalore. “Kalaignar
has been copying most of Sun TV’s programs, some of them
(Kalaignar’s programs) seem to perfect clones of Sun
TV. Even in the case of Kalaignar’s music channel - the
programs seem similar to Sun Music. But this is because Kalaignar
has taken an entire team from Sun, hence the programs are
so similar,” adds the viewer who seems to be an avid
Sun TV fan.
“Some
of my friends have switched from Sun to Kalaignar TV,”
says another viewer in Bangalore. “They seem to have
exciting programs,” she adds.
Kalaignar
TV had also announced a news channel to be launched in December,
but this is yet to get off. Kalaignar ally Raj TV has also
announced a music channel whose tagline reads ‘a music
channel with a difference’.
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