| MUMBAI:
The Bhaskar Group's FM venture, My FM launched its online portal to complete with
podcast of popular shows across its stations. The
exponentially increase in Internet penetration in smaller cities where My FM is
operational, is one of the main reasons for the group to make its online foray,
say My FM officials. My FM becomes the second FM venture after Big FM, to start
podcast of its shows on the Net. Says
My FM's national programming head Viplove Gupte, "We will definitely promote
our website on air through RJ links and other in house promotion products. We
also plan to use print media for the same so that the awareness about the website
increases." The
company also plans to use the portal for potential clients, advertisers and job
seekers. Gupte elaborates, "People always refer to internet to find more
about the product/ idea/ service or company. Online presence is also required
so that googlers from across the globe who want information about MY FM may get
it just by visiting the portal." | 
