| MUMBAI:
Global market research firm Synovate has appointed Hans Raemdonck as global head
of Decision Systems. Decision
Systems is the company's international team of statisticians, data analysis experts
and research consultants who apply advanced analytics to address marketing issues.
Ged
Parton who is a member of Synovate's Global Executive with responsibility for
Decision Systems said, "A strong statistical foundation is fundamental to
our delivery of outstanding insight. Raemdonck has the skill set and practical
experience to help Synovate maximise this opportunity. Our tools and applications
are already world class, and with Hans leading our innovation programme, we are
confident that the Synovate analytics offer will go from strength to strength." Raemdonck
added, "Our industry needs to raise the bar when it comes to helping clients
make business decisions based on market research. A key requirement is becoming
more sophisticated in the way we analyse data. We see a real opportunity to use
our analytics and modelling capabilities to differentiate Synovate from the competition."
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