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MUMBAI:
BBC Director-General (DG) Mark Thompson is calling for a new dialogue
aimed at restoring trust in British public life.
In
a speech in London, Thompson says that broadcasters have learned
good lessons on the subject of trust. "Trust in the 21st
century Britain is fragile for everyone. Trust in a given institution
may be based on a great tradition and great inherited values,
but it depends on what you do today. It has to be earned and earned
again. And the higher the trust, the higher the public expectation,"
he says.
In
considering what should be done about trust in public life, he
rejects calls for tighter regulation of the press.
Referring
to a speech made by Tony Blair last June, Thompson says Britain's
former PM had been right to suggest that the relationship between
the media and the public sphere in Britain had been damaged.
But
he adds, "It's difficult to see how any new regulation consistent
with press freedom could significantly address the ills he listed
that day. And if my diagnosis of the problem is right, tighter
regulation might actually increase rather than decrease public
distrust."
Thompson
calls for reflection on the issue from everyone: politicians,
media and the public. At the same time, he says he does not want
to lecture anyone in the ways they should change. Instead, it
is important that someone make the first move, and "no one
is better placed to do that than the BBC."
In
addition to measures aimed at safeguarding trust following problems
with interactivity and the documentary about the Queen, the BBC
now aims to undertake a number of new initiatives which will:
- Transform the way the BBC connects with British democracy
and all of its many democratic institutions by establishing
the world's most creative multimedia portal that will offer comprehensive
political coverage and analysis to every secondary school in the
UK.
- Build on the success of the BBC's College of Journalism by working
with partners such as the Reuters Institute, university departments
and the media to provide open access to the corporation's multimedia
journalism resources and training.
- Evolve and develop output to create more opportunities for in-depth
multi-platform set-pieces on a range of major stories throughout
the year.
- Make output that explores ideas about policy and policy choices
rather than simply react to what has been said, and also try harder
to expose serious spin.
One
thing ruled out, however, is an end to tough political interviews.
"It's
sometimes suggested that the solution to the problem of trust
would be to tone down some of our interviewing. If
only people like John Humphrys and Nick Robinson and Jeremy Paxman
were less aggressive, the public's confidence in politics and
politicians would be restored and their cynicism would evaporate.
"Well,
not on my watch. I don't believe that the public want to see less
rigour in our questioning of politicians and other public figures:
if anything, they want to see more," he said.
He also says that long-term research into attitudes on trust does
not support the view that the public are more distrustful about
those in public life.
"British
scepticism about those in public life is not a new phenomenon.
Most people doubted politicians' motives even in the 'good old
days.' Ipsos-Mori's work over a generation does not show clear
evidence of a large-scale long-term decline, let alone a crisis.
If anything, both ministers and journalists have seen a slight
improvement in recent years albeit bumping along a very
low base."
"The
British public do not believe that our political system is riddled
with corruption they're actually rather less likely to
say they think politicians are in it for selfish motives than
citizens in many other western countries. Many of them do believe
that, for whatever reasons, politicians and government ministers
and officials cannot be relied upon to tell them anything like
the whole truth."
He
concludes that public trust is the life-blood of the BBC
which is why the corporation has taken its own problems with trust
so seriously in recent months. But the BBC also could have a special
role in addressing the wider question of public trust.
"In
my view, this is not a crisis but it is a real problem
with real consequences. It arises less from doubts about the motives
of people in public life, and more from an anxiety about truth-telling
and the gulf that exists between this country's technocratic elite
and much of its population."
The
BBC cannot solve the problem on its own, he says, but can help
kick start the process.
"I
don't think there is anything more important that I can do in
my time as editor-in-chief of this organisation."
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