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Outcast TV selects Tanla Mobile to develop personal video communication platform

Indiantelevision.com Team

(9 February 2008 2:00 pm)

MUMBAI: Tanla Mobile, which works in the area of wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build “Buzz,” their unique media personalisation platform.

The first application of the technology is BuzzMyGoat.com. This is a service allowing people and brands to communicate with personalised video - which launches at Mobile World Congress (MWC) in Barcelona.

Outcast TV CEO Justin Wickham says, “At BuzzMyGoat.com, anyone can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to a friend, colleague, client or business contact, instantly.

“The real challenge was to ensure a totally intuitive and user-friendly experience from personalisation and preview right through to handset delivery. We chose to partner with Tanla Mobile because of their experience in delivering mobile content, and our preference to have one partner for both bespoke development and mobile billing.”

The Buzz platform is a fully-featured mobile narrowcasting engine. The platform uses groundbreaking technology which allows the seamless integration of audio and video segments in an almost limitless number of combinations. By visiting www.buzzmygoat.com, consumers can manipulate and communicate with video clips. The results are highly personalised, compiled by each user and sent to recipients via Wap – mobile delivery and billing technology provided by Tanla Mobile

Tanla Mobile director Gautam Sabharwal says, “Video messaging services are in their relative infancy but have huge potential to shape the way in which we communicate. Outcast TV have given consumers exciting new tools, and their quirky and idiosyncratic approach, combined with our technical expertise, makes BuzzMyGoat an easy, fun and totally original way to get your message across.”

Wickham adds, “Tanla Mobile’s dedicated team supplied a high degree of technical knowledge and in-depth expertise across multiple technologies and operating platforms to ensure a simple and seamless end-user experience. Tanla’s development expertise and focus on cost control made it the perfect partner for this ambitious service.”