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MUMBAI:
Tatweer, a member of Dubai Holding, has formed a strategic
alliance with US-based DreamWorks Animation to develop a diverse
portfolio of tourism and leisure projects in Dubai.
A
highlight of the alliance will be the creation of the world's
first DreamWorks Animation-branded theme park in Dubai. The
outlay at the 5-million-square-foot theme park project is
a multi-billion AED investment.
The
venture will bring to life the much-loved characters from
DreamWorks Animation films, including Shrek, the upcoming
Kung Fu Panda and several others, to create adventures and
attractions in a first-of-its-kind development for the studio.
Tatweer
and DreamWorks Animation will also work together to develop
new concepts, including Dreamworks Animation-themed restaurants,
hotels and retail outlets in the region, providing unique
experiences through the use of innovative media and creative
storytelling.
Tatweer
executive chairman Saeed Al Muntafiq said, "We are extremely
proud of our alliance with DreamWorks Animation. The partnership
demonstrates our dedication to deliver on the tourism objectives
of Dubai Strategic Plan 2015, announced by His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister
of the UAE and Ruler of Dubai.
"As
the owner and developer of the 3-billion-square-foot Dubailand
which hosts some of the world's most enchanting entertainment
concepts, Tatweer has become a leader in bringing landmark
projects to Dubai, including Bawadi, Tiger Woods Dubai and
the world's best theme parks. DreamWorks Animation's global
reputation in character creation and its strong character
portfolio will add further value to our offering, providing
an enhanced experience to visitors and tourists."
DreamWorks
Animation CEO Jeffrey Katzenberg says, "We are thrilled
to bring the first DreamWorks Animation dedicated theme park
to Dubai through our alliance with Tatweer for Dubailand.
This relationship will allow us to create an exciting destination
where families and tourists will enjoy the unique opportunity
to interact with DreamWorks-branded content within Dubailand."
DreamWorks
Animation chairman Roger Enrico says, "We are excited
over the opportunity to align DreamWorks Animation with a
company like Tatweer, which has a proven reputation as a leader
in the growing tourism, leisure and entertainment industry
throughout this region. The complementary strengths of both
organisations will further contribute to Dubai's emergence
as a premier global tourist destination."
Tatweer's
strategic partnerships for entertainment concepts with entertainment
brands such as Dreamworks Animation will help Dubai meet its
tourism objectives of attracting an average of 15 million
tourists annually.
Dubailand
spreads on an area of 3 billion square feet, and includes
Universal Studios Dubailand, Dubai Sports City, Motor City,
Falcon City, Dubai Heritage Vision and Al Barari, which are
projects that are under advanced stages of development in
Dubailand. The Polo and Equestrian Club and City of Arabia
are currently in the initial stages of infrastructure work.
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