|
Google
may stand to benefit from the AOL move as
it plans to counter Microsoft's $44.6 billion
offer for Yahoo. Google has a 5 per cent
stake in AOL, and Bewkes did not rule out
the prospect of a deeper alliance between
Google and AOL's portal business.
The
area where an AOL pairing would help Google
is editorial content and AOL's ad-network
technologies. Working together may help
both the companies to place ads more effectively
and generate revenue from on sites across
the web. AOL would also give Google the
instant messaging service, one of the main
reasons people use AOL.
Google
already provides search capabilities to
AOL users. Getting together would let Google
more fully partake of the revenue generated
by ads placed alongside those search results,
which currently are divided between the
two.
|