|
MUMBAI:
Radio Mirchi 98.3 FM is all set to air a new two-hour show
Business Guru starting 3 February, every Sunday. In
Delhi and Kolkata, the show time will be 12 noon, while listeners
across Mumbai, Chennai, Ahmedabad, Bangalore, Hyderabad, Pune,
Jaipur and Indore can catch the show at 10 am.
Sponsored
by ICICI Bank, Business Guru will be an interview-based
show where listeners can interact with a successful entrepreneur
who will be the guest on the show.
Hosted
by RJ Prackriti, the show will feature people who have proved
their mettle and created success stories through their trials
and tribulations in the journey from a humble beginning to
making it big. Some of the names are Koutons chairman DPS
Kohli, Killer MD Kewal Chand Jain and Sukam Power System MD
Kunwar Sachdev.
Radio
Mirchi VP (programming) Riya Mukherjee said, "Today,
entrepreneurial ambitions are at an unprecedented high in
a traditionally 'salary-driven' country. The middle class
has woken up to a new economic dream, and Business Guru
is about SMEs - small and medium entrepreneurs - and
is a highly relevant show today."
"Our association with this programme is another embodiment
of our commitment to the SME segment. Business Guru will
help us reach the success stories of SMEs to a large cross-section
of entrepreneurs," said ICICI Bank senior general manager
Vijay Chandok.
|
