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MySpaceTV, TMZ partner for video content

Indiantelevision.com Team

(28 February 2008 3:30 pm)

MUMBAI: US media conglomerate News Corp's social network MySpace and syndicated television programme TMZ have announced a content partnership to bring new video content to the MySpace video platform, MySpaceTV.

TMZ will populate a branded channel on MySpaceTV, providing MySpace with a window to feature select exclusive clips after they have already aired on the TMZ television programme. TMZ will also provide a variety of non-exclusive clips (up to 15) on a weekly basis, featuring irreverent celebrity stories in TMZ's unique voice.

MySpaceTV VP of marketing and content Jason Kirk says, "MySpace is pleased to welcome TMZ to the family of branded channels on MySpaceTV. The MySpace community consumes celebrity and entertainment news at a rapid pace, and TMZ's exclusive content perfectly complements the immersive community experience MySpace offers to our users.

TMZ GM Alan Citron says, "TMZ has become the go-to source for celebrity news in an incredibly short period of time. The MySpace partnership further extends our reach to the entertainment fan base that has responded so favourably to our content."

TMZ is the latest addition to a number of branded channels and content partners on MySpaceTV. They include BBC Worldwide, quarterlife, Roommates, Sony (Minisode Network), National Geographic and Reuters.