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MUMBAI:
UK pubcaster BBC's commercial arm BBC Worldwide has announced
that BBC Magazines is to launch a new weekly football magazine
Match of the Day aimed at 8-14-year olds. On sale every
Tuesday, it will launch next month.
Inspired
by the programme, Match of the Day aims to position itself
as the must-read title for all young football fans. It will be
packed with star interviews, match results and tables from the
weekend, the hottest football gossip, posters, quizzes and competitions.
The
magazine also includes an eight-page pull-out skills guide, encouraging
children to get active and to increase their chances of becoming
a star of the future. The first issue features an interview with
Manchester United star Cristiano Ronaldo.
Supporting
the magazine, motdmag.com will feature bespoke football games
and up-to-the-minute statistics, which users can personalise to
their own team.
The
magazine's publisher Duncan Gray says, "Match of the Day
is one of the biggest brands in sport and were hoping to
build on this success with Match of the Day magazine.
"Research
has shown there is significant demand for a title aimed at 8-14-year
olds focused not only on the star teams and players, but also
encouraging young football fans to increase their own knowledge
and improve their own game."
The
title has a strong and experienced editorial team behind it.
The
magazine's editor Ian Foster says, "I'm very excited about
the launch of Match of the Day magazine and am confident
that the mix of star interviews, results, gossip and skills advice
will prove hugely popular with football-mad youngsters."
A
TV ad campaign in the UK will support the launch.
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