(2 February 2008 3:25 pm)

MUMBAI: MTV Networks UK and Ireland has repositioned its web portal www.mtv.co.uk as a youth, music and entertainment destination for the 16-34-year-olds.

The site will become a destination for all things MTV - its music and entertainment programming in a revamped homepage, editorial scoops and exclusive video content.

The repositioning of the web portal follows a successful period in MTV's online fortunes, the company said in a release. For www.mtv.co.uk, December 2007 page impressions were up 75 per cent on December 2006. The stats also show month on month momentum in the last 6 months of 2007 as more content clips became available online.

As per the release from MTV, video clips viewed at http://www.mtv.co.uk/video in December 2007 were up by 771 per cent on December 2006 and the average time people spent on the site in 2007 increased by almost 50 per cent on the 2006 average session length.

"The 360 degree programming and enhanced music services have proved a great hit with the audience. The first phase can now be seen online at http://www.mtv.co.uk," said MTV Networks UK and Ireland VP (Digital Media) Philip O'Ferrall.