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Nielsen
senior manager of product leadership Eric
Rossi says, "The change to all-digital
broadcasting is the most significant change
in the history of television because unlike
other advances such as colour, older television
sets will no longer be able to receive television
signals without a converter.
"Over
the past 18 months, we have been reviewing
every aspect of the digital transition to
measure the impact and help clients understand
where things stand as we all prepare for
the challenges."
Nielsen
found that adults over 55 are better prepared
than younger households; and whites and
Asians are more ready than African Americans.
More Hispanic households still rely on analogue,
over-the-air broadcast television than non-Hispanics.
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