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MUMBAI:
Sony Pictures Television International (SPTI) has announced
that it will represent light entertainment producer Strix
Television's complete catalogue in all of Asia, excluding
Japan.
This
deal comes on the heels of a deal that SPTI signed with Strix
Television in October 2007 to represent their catalogue in
all of Latin America.
"Sony
Pictures Television International is thrilled to team up with
Strix Television to bring these highly successful, creative
formats to Asian audiences. We have an outstanding track record
and long history in licencing and co-producing scripted and
unscripted formats in Asia, and the deal marks a great step
forward in expanding our light entertainment portfolio,"
said SPTI EVP and MD Todd Miller.
Strix
Television CEO Robert Aschberg said, "We have a strong
catalogue and this agreement will enable us to strengthen
our position in the international market even more. We are
confident that SPTI's long experience of scripted and unscripted
format sales in Asia will make this cooperation a success."
The
new deal promises to bring fresh and unique ideas to the unscripted
marketplace in Asia, leading to the successful adaptation
of Strix formats in the Asian market.
Under
the exclusive deal, SPTI will represent over 70 formats from
Strix for licence to Asian broadcasters or for SPTI to directly
produce. Among the popular formats included in the deal are
The Farm, The Bar, Phone Booth, A
Chef in the Family, Floor Filler, Happy Hour,
LOL, And Action and Kids in Charge.
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