(18 February 2008 9:25 pm)

MUMBAI: B4U Music has joined the Prasar Bharti's Direct-To-Home (DTH) platform DD Direct+.

The offering from Direct +, may provide a boost to B4U Music. With the availability on DD DTH, it will extend its viewership across India, as Doordarshan is one of the world's largest terrestrial broadcasters with over 1400 TV transmitters located throughout India covering 88 per cent of the country's geographical area.

DD viewers across the country will be able to tune in to B4U Music's programming, graphics and features along with its VJs playing Bollywood music, International chart busters, bhangra, rhythm and blues and a lot more says a company release.

"We are delighted to be on board DD's DTH service. With its enormous reach across the nation, a whole new audience will now view the programmes and music that B4U Music offers," said B4U Network global CEO Sunil Rohra.

B4U Music at present claims to be available on more than eight different satellites, in more than 100 countries including the US, UK, Europe, Middle East, Africa, Mauritius Canada and India.