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MUMBAI:
Neural Audio, THX and the NFL in the US have teamed to deliver
the HD international broadcast of Super Bowl XLII in Neural-THX
Surround.
The Neural-THX Surround technology will enable international
TV viewers to experience the game in 5.1 surround sound for
the first time.
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international broadcasters will televise the game to 223 countries
and territories in 30 languages with the HD signal going to
30 broadcast partners and 28 countries. The match airs on
3 February.
Neural
Audio CEO Geir Skaaden says, "We are very proud to be
a part of the NFL's efforts to expand the excitement and experience
of professional football to the world. The NFL's partnership
with international broadcasters and their dedication to finding
new technologies that make the game more accessible and enjoyable
to the global audience should be commended."
Neural-THX
Surround provides a new approach to surround sound production
and playback for live broadcasts. It enables broadcasters
to create and deliver multi-channel surround sound experiences
using minimal bandwidth over stereo channels. For the Super
Bowl, the technology will let the NFL's on-site broadcast
teams produce the game in 5.1 surround sound then transmit
the sound mix in a stereo format to audiences around the globe.
Television viewers can then decode the 5.1 mix, using any
AV receiver featuring Neural-THX Surround.
NFL
Network senior executive for engineering and broadcast technologies
Jeff Howard says, "The Neural-THX surround technology
helps us provide our growing international audience a better,
more immersive experience. With an event of this magnitude,
it was important for the NFL to implement a technology that
could deliver a seamless surround sound solution to our international
broadcast partners while providing 100 percent compatibility
with all consumer systems worldwide."
Neural-THX Surround is the result of a partnership between
THX and Neural Audio to jointly develop and market surround
sound technology solutions to the content creation communities
and consumer electronics manufacturers. The technology is
being integrated in an estimated 70 per cent of new audio-video
receivers, from companies such as Sony, Pioneer, Yamaha, Onkyo,
Integra, Denon, Marantz, Inkel and Sherwood. Neural-THX Surround
AV receivers are being shipped worldwide.
Neural-THX
Surround professional broadcast products are exclusively distributed
by Harris.
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