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News Corp launches web incubator Slingshot Labs
 
Indiantelevision.com Team

(16 February 2008 1:40 pm)

 

MUMBAI: US media conglomerate News Corp has launched Slingshot Labs, an incubator dedicated to building and developing new Web ventures for the company.

Slingshot Labs will be headquartered in Santa Monica with former MySpace executives Josh Berman and Colin Digiaro serving as co-presidents.

 

MySpace CEO and co-founder Chris DeWolfe says, “Slingshot is a testament to News Corp’s commitment to foster fresh ideas and to build the next generation of web successes. The entire News Corp family will benefit with an autonomous arm focused on bringing new internet business ideas to life.”

Slingshot Labs will employ a portfolio approach to the development and launch of businesses, and plans to nurture four to five ventures per year. Businesses ranging from stand-alone web destinations to social media applications will be developed within Slingshot, and have dedicated product and development teams tasked with building each new venture. The company will offer employees the opportunity to participate in the value created in each of the new ventures it develops, a compelling offer to help attract top entrepreneurial talent.

 
Digiaro says, “Slingshot will function like an internet start-up by moving quickly to identify market trends and evaluate their potential as part of the company’s portfolio. We're committed to building disruptive internet businesses that operate autonomously - we’re actively recruiting to incorporate the industry’s top talent in this exciting new venture,” said Josh Berman.

As co-presidents, Berman and Digiaro will oversee operations and strategy at Slingshot Labs.
 
 
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