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MUMBAI:
BBC Magazines' Top Gear and Top of the Pops are
two of the publisher's success stories as part of a strong performance
across its portfolio, according to the latest ABC circulation
figures released in the UK.
Total
circulation for BBC Magazines is up 5.9 per cent year on year.
Top Gear broke through the 200,000 circulation barrier
for the first time, at 200,286, an increase of 5.4 per cent year
on year. Top of the Pops magazine shows the biggest growth
in the teen market, with 124,852, an increase of 18.9 per cent.
Preschool titles are up 8.3 per cent at 605,290, with In the
Night Garden reaching over 100,000 copies. The magazine had
launched in September 2007.
BBC
History also shows growth at 58,395, up 8.6 per cent, its
highest ever ABC. Radio Times though is slightly down at
2.6 per cent. As far as the BBC Food titles are concerned, Olive
is up 25 per cent at 90,236 and Good Food is at 365,978
up 4.4 per cent.
BBC
Magazines MD Peter Phippen says, "I am delighted with yet
another great set of results for BBC Magazines. I believe this
shows that when you offer consumers informative, quality titles
with clearly defined propositions, demand for magazines in this
multi-media age is stronger than ever."
Top
Gear magazine associate publisher Simon Carrington says, "Top
Gear magazine has delivered its highest ever ABC cracking
the 200k copies mark an exceptional total representing
the magazine's tenth consecutive period of growth.
"Top
Gear's latest ABC of 200,286 has been achieved by a series
of great covers, a successful marketing programme and a huge public
demand for the brand. This result means that we now outsell our
nearest motoring rival What Car? by 92,474 copies.
"Subscription
sales, a great benchmark for success, have also performed fantastically
for Top Gear. The magazine now has over 50,000 loyal UK
readers subscribing on a monthly basis. It's also great to see
a good performance from the general motoring market which continues
to show stability, proving that there remains a strong consumer
appetite for motoring titles."
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