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MUMBAI: Nickelodeon and Viacom Consumer Products have
announced the availability of the first wave of a new
line of products based on Neopets, the largest global
youth-focused virtual world, at Target stores and target.com.
This
range is expected to expand to full retail distribution
for Fall 2008. The new products will be showcased next
week at Toy Fair 2008. The line includes series 1 of
collector plush from Jakks Pacific, as well as Fun Paks
and Trading Cards created by Enterplay.
The
products feature an online component that ties to Neopets.com
with exclusive virtual prize codes. While Neopets.com
membership and wealth of content is free and open to
all, the exclusive virtual prize codes provide premium
play experiences for members who purchase Neopets toys.
Neopets.com
has more than 44 million global registered users, and
it is the "stickiest" kids entertainment site
on the internet with an average of 2 hours and 45 minutes
spent on the site, per visitor per month, according
to Comscore.
"We
are bringing the successful digital-first world of Neopets
to the real world with an amazing range of collectible
products," said Nickelodeon and Viacom Consumer
Products president Leigh Anne Brodsky.
"Jakks
has created an irresistible line of collectible plush
that kids will love, and Fun Paks from Enterplay are
filled with trading cards, mini-games and prizes - both
at amazingly enticing prices. Best of all, each and
every Neopets product comes with exclusive virtual prize
codes," Brodsky added.
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