(11 February 2008 6:00 pm)

MUMBAI: Tata Elxsi, the embedded product design arm of the Tata Group, has integrated its leading software stack solution for DVB-H devices based on Siano’s receivers.

This solution will be offered to handset and mobile device manufacturers, delivering flexibility, ease of integration, quick time-to-market and richness of features.

The new platform, integrated with Siano’s MDTV receiver, is being demonstrated at the Mobile World Congress (MWC) in Barcelona. The partnership represents Siano’s entrance into the Indian market, increasing its already strong presence in Asia.

One of the key features of Tata Elxsi’s software platform, code named "Maverick," is the ability to seamlessly switch between DVB-H networks that either use the OMA-BCAST or the DVB-CBMS protocol. This feature literally makes this solution ubiquitous across all DVB-H networks deployed today and in the future, as it supports the two existing modes.

In addition to supporting the required middleware and service guide components for both protocols, the Maverick platform also supports the conditional-access (service purchase and protection) schemes implied by them, turning this into a perfect software development platform for any DVB-H device to be launched in any part of the world.

The software platform from Tata Elxsi is geared for future requirements such as DVB-SH, and comes with an application suite.

Siano senior director of product marketing Raz Kivelevich-Carmi said, “The partnership with Tata Elxsi represents perfect industry synergy, since their vision completely matches our own – a single platform that cuts design efforts and time-to-market for our customers, and ensures the adequate ramp-up and adoption of DVB-H services all around the globe.”