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BANGALORE:
The second edition of the Kannada film awards ceremony –
the Sunfeast Udaya Film Awards 2007 - will be held in Bangalore
on 9 March 2008. The announcement was made by Sunfeast group
manager Devrajan Iyer and Sun TV director Selvam in Bangalore
on Sunday.
 Last
year, the event drew more than 10,000 people. This year the
organisers expect crowds numbering 50,000. Hence the venue
has been shifted to the Palace Grounds in Bangalore.
There
were 98 Kannada films made in 2007. In this edition, there
will be 25 categories of awards, of which five categories
will cover popular awards - best actor, best actress, best
film, best director, and best music director. The other categories
will cover technical excellence in various fields. A lifetime
achievement award will be given to film personality-turned
politician Ambareesh. Actor and director Ravichandran will
receive a commemoration for having completed 25 years in the
film industry.
The
popular awards will be decided by a jury and public votes
by SMS, email and post. The jury comprising four prominent
members from the film industry will be headed by actor, producer
and director Dwarkesh, whose recent Kannada film Apthamitra
has been declared a super hit.
The
technical awards winners will be selected by the jury. Besides
Kannada films, Dwarkesh has acted/produced or directed films
in some other South Indian languages as well as Hindi films
for Bollywood.
Besides
Sunfeast, the main sponsor of the awards ceremony, four associate
sponsors are likely to be announced shortly. To get the maximum
participation from across the state, more especially the rural
areas, Udaya will be running promos across its Kannada group
channels as well Sun’s SFM requesting people to cast
their votes. Sunfeast will be conducting road shows in 20
districts of the state, and will hold contests to attract
people to participate in the voting process.
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