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MUMBAI: BBC Worldwide, the commercial arm of the UK pubcaster
BBC, is set to participate in the 2009 UK trade buying events
Spring Fair and Toy Fair. BBC Worldwide claims to head towards
these events with a "host of new brands and products."
The
licensor says that it has made it easy to find all BBC licensed
merchandise in one place at Spring Fair with a dedicated stand
to promote and exhibit products from key licensees.
At
Toy Fair in January 2009, BBC Worldwide will be supporting all
existing licensees and scoping the market for new opportunities
for their new brands.
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