(20 December 2008 8:00 pm)

MUMBAI: Consumer electronics company Sony is bringing some of the top music and movie titles in entertainment history to consumers in an easy-to-use, portable electronic format.

The company is introducing a new series of its MicroVault Click USB flash drives pre-loaded with a choice of either Thriller: 25th Anniversary Edition” – the best-selling album of all time – or the movies The Da Vinci Code and Men in Black.

Sony Electronics’ consumer media group director of marketing Shane Higby says, “We’re excited to provide consumers with a new way to enjoy some of today’s most popular titles, using our MicroVault Click USB flash drives.

“By pre-loading content in this way, we are expanding the applications for flash drives, while offering a unique value that only Sony can deliver.”

The pre-loaded Thriller 25 Click USB flash drive will be available on a 2 GB capacity drive. It contains the complete Sony Music Entertainment re-release of the original 1982 album, plus seven bonus tracks including five new tracks featuring remixes and collaborations from artists. Also included are four videos, including the performance of Billie Jean from the Motown 25th anniversary special.

The Da Vinci Code and Men in Black titles from Sony Pictures Entertainment will each be available on a 4 GB drive, and have an easy-to-use “one-click” play/launch capability.

Sony Pictures Television senior executive VP Sean Carey says, “These Click USB bundles are perfect for consumers who enjoy movies on the go. The MicroVault’s size and convenience makes it easy to take your content with you, and with one click, launch a movie and watch it wherever you are.”

Sony’s Click USB drives use a clicking action like a retractable pen to extend the USB connector, and range in capacity from 1 GB to 16 GB. The Micro Vault device offers fast transfer of pictures, video, data and music, and is compatible with Windows operating systems.