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Obama
was the second most searched for person
in 2008. Headlines of his election victory
received the most clicks than any other
story on yahoo.com this year, and he was
the third most searched term overall. Obama
soared up the search ranks tremendously
as the election campaign moved forward with
consumers using Yahoo! Search to get informed,
learn more about him and decide how to vote
in this critically important election.
This
year also marked the coming out party for
Cyrus, who discarded her Disney persona
of Hannah Montana and launched her own album
under her real name to make the top five.
Jessica Alba's wedding and new baby spurred
additional interest for her this year. With
success at the box office and new baby pictures,
Angelina Jolie continues to be in the public
spotlight. Popular entertainment properties
also were in demand, including wrestling
(WWE), video games (RuneScape), anime (Naruto)
and television (American Idol).
The
top news stories searched for were Hurricanes,
Caylee and Casey Anthony, Election 2008
and Pakistan. Natural disasters affected
virtually every corner of the planet. Hurricanes
Gustav and Ike devastated the southern US
and the Caribbean. The fighting in Iraq
and Afghanistan continued to be a focus
throughout the year.
But
a few surprises to this list included the
human interest stories that captivated the
curiosity of the country, such as Caylee
Anthony, a missing Florida toddler; the
pregnant man who allegedly gave birth to
a baby girl; and Patrick Swayze's battle
against cancer.
The
top Olympian searches were Michael Phelps,
Leryn Franco, Serena Williams, Kobe Bryant
and Shawn Johnson. Yahoo! notes that a worldwide
audience couldn't get enough of the Olympics,
hungrily hunting down every detail on the
characters playing out sports' most marvelously
unscripted drama. The Olympics was a nightly
epic story, in which Phelps played the ideal
leading man, with the mystery of his estranged
father breaking the list of most clicked
on stories of yahoo.com.
The
top rising celebrity searches were Miley
Cyrus, Vanessa Anne Hudgens, Chris Brown,
Jonas Brothers, Rihanna and Taylor Swift.
In 2008, tabloid staples cleaned up their
acts due to court-ordered conservatorships
(Britney Spears), pledges of sobriety (Lindsay
Lohan), and motherhood (Nicole Richie).
As a result, celebrity publications and
bloggers shifted their focus to a new, younger
set of headline makers, the New Brat Pack.
Like their 1980s counterparts, the New Brat
Pack celebs appear in each other's movies,
music videos and social circles.
They're
all young (21 and under), popular and major
money makers. And, their youth subjects
them to greater public scrutiny.Disney proteges
are coming into their own with huge success,
including Miley Cyrus, Vanessa Hudgens,
the Jonas Brothers and Zac Efron.
The
top searches for influential women were
Angelina Jolie, Sarah Palin, Oprah, Hillary
Clinton and Gina Carano.
The
top searches for final farewells were Heath
Ledger, Bernie Mac, Paul Newman, Randy Pausch,
George Carlin and Estelle Getty. 2008 began
with the unexpected death of actor Heath
Ledger. Ledger's death launched the world
into a stunned Search frenzy over the actor
who showed promise of being a Hollywood
great. His passing renewed searches for
25-year-old Brad Renfro, a child actor who
died in a heroin overdose a week earlier.
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