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BBC and ITV to work with BT for broadband STBs
 
Indiantelevision.com Team

(12 December 2008 8:00 pm)

 

NEW DELHI: BBC and ITV will be working with British Telecom (BT) towards developing a common standard for the delivery of video on demand to digital TV set top boxes over broadband.

 

Says BBC director general Mark Thompson, "Audiences tell us that they want more services through their television set. The BBC is working with industry partners such as device manufacturers, ISPs and other content providers on proposals which will bring real benefits for consumers. We are building on a history of collaborating with and supporting the industry in research and development which includes NICAM stereo, Teletext and Freeview."

Presently, the plans are subject to the public consulation and approval processes of the BBC Trust. If allowed, the plans would result in the development of a common industry approach and consumer offer to bring products like iPlayer and ITV catch-up to set top boxes.

 
"This proposal will bring catch-up from the PC to the TV set in your living room, and all for free. This makes convergence a reality. It will also future-proof our free-to-air platforms, Freeview and Freesat," added ITV executive chairman Michael Grade.
 
 
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