|
MUMBAI:
Viacom18's Hindi general entertainment channel (GEC) Colors
has entered into a syndication deal with UTV for a slate of
27 movies on a non exclusive basis.
Colors will have the rights for five airings spread over two
and a half years.
Interestingly,
Zee network also has a syndication deal to telecast 21 UTV
movies for its Hindi general entertainment channel Zee TV
and movie channel Zee Cinema.
 Confirms
UTV Motion Pictures CEO Siddharth Roy Kapur, "We have
signed a syndication deal with Colors for 27 movies. After
UTV Movies, Colors will have the right to air the movies.”
What
this means is that Colors will get to telecast the movies,
for which it has purchased the rights, ahead of Zee. UTV,
however, will get to screen the movies first on its Hindi
movie channel.
"Since
we are not in direct competition with UTV Movies, it does
not matter to us if we get to screen the movies after them.
But we will have the opportunity to show these movies earlier
than competing channel Zee TV," says a source in Colors.
The
titles Colors has access to include popular films like Jodhaa
Akbar, Fashion, Race, Aamir, Mumbai Meri Jaan, A Wednesday,
Welcome to Sajjanpur, Kismet Konnection and Jannat.
The
slate also includes library films from UTV like Halla Bol,
Aap Ka Suroor, Dhan Dhana Dhan Goal, Hatrick, Sirf, Mumbai
Salsa, Speed, Aap Mujhe Acche Lagne Lage, Khatta Meetha,
Yeh Dil, Teesri Aankh, Sirf, Jung,
Fir Kabhee and Mitr My Friend.
 Zee,
however, will be screening two of UTV's biggest blockbusters
- Taare Zameen Par and Jaane Tu Ya Jaane Na.
In
the fiercely competitive Hindi GEC space, Colors has upstaged
Zee TV. For shoring up their ratings, the channels are backing
up their regular diet of drama and reality content with big
movies on weekends.
Colors
had earlier acquired two-year telecast rights for 55 Sahara
movies for multiple airings through a deal with Baba Arts.
The list of films include No Entry, Guru, Sarkar, Page3,
Dor, Jo Bole So Nihaal, and Sandwich.
Colors
also has a 16-film deal with Eros International that encapsulates
titles from both their upcoming and old list. The list includes
films like Om Shanti Om, Heyy Baby, One Two Three, Dus
Kahanniya, Sunday and Black and White.
Additionally, Colors' movie library also boasts of some of
Studio18's titles like Welcome, Bhootnath and Singh
is Kinng.
|
