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IOC creates channel on Youtube for Olympics

Indiantelevision.com Team

(8 August 2008 2:00 pm)

MUMBAI: With the 2008 Olympic Games kicking off on 8 August, the International Olympic Committee (IOC) will broadcast a selection of the Games' clips as Video On Demand (VOD).

The IOC's channel will be available on YouTube, geo-blocked within each territory, at youtube.com/beijing2008. Among the other countries, the service will also be available in India.

The IOC's channel will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis.

Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympics content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.

Beijing 2008 marks the first time that digital media coverage will be freely available across the world, provided by the rights-holding broadcasters and also directly via the IOC's channel.