|
Of
those surveyed, 50 per cent watch episodes
they missed on television. They are either
filling in an episode online when they had
already seen the other episodes around it
on TV (18.7 per cent), or they are catching
up on an episode online after seeing the
subsequent episodes on TV (31.3 per cent).
The
other 50 per cent of online viewing is viewers watching shows they don’t
see any other way during the month. These are apparently viewers using the Internet
to check out shows, replacing the channel flipping or sampling they might have
done on the television in the past. | 
