| MUMBAI:
Multi Screen Media Private has appointed Gurdip Bhangoo as programming head for
its Hindi general entertainment channel Sony Entertainment Television (Set).
Bhangoo's
appointment comes into effect from 1 October. He will report to Set EVP and business
head Albert Almeida. Bhangoo
brings with him 15 years of experience, working with BBC. In
his new role, Bhangoo will be responsible for the programming and creative development
of Set's content. Speaking
on the new appointment, Multi Screen Media CEO Kunal Dasgupta said, “Bhangoo
brings with him a unique combination of international TV experience coupled with
a good understanding of programming to the South Asian community. He has proven
creative leadership and in his last position, was the only Asian to occupy such
a senior position at the BBC UK, leading a team of senior talent. He has been
responsible for creating and commissioning content for the Asian Programming Unit
of BBC.”
Commenting
on his new assignment, Bhangoo said, “The Set role is particularly interesting
for me because it gives me a challenging opportunity to generate big impact entertainment
programming for the Indian market, a country that I have a strong connect with
thanks to my roots and my experience at the BBC. India is currently among the
hottest markets to be in and the TV space is no different. I’m also excited
to work with an innovative network owned and backed by SPTI.”
Until
recently, Bhangoo was executive producer and head of BBC Asian programming unit.
During his tenure in BBC he was responsible for overseeing the development of
ideas, content production and onscreen talent for the Asian Programming unit across
BBC. He
has worked for shows like The Day India Burned: Partition; The Lost World of
The Raj; Indian Food Made Easy; Saira Khans Pakistan Adventure and Mumbai Uncovered. | 
