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MUMBAI:
NDTV has partnered with the Ministry of Tourism’s Incredible
India campaign for the ‘7 Wonders of India’. The
campaign will uncover the seven best natural and man-made
marvels in the country. The year-long campaign will start
from September.
A
series of special feature on nominated heritage properties from each of the states
will be telecast on the channels of NDTV. Each month, seven uppermost choices
in two state clusters will be declared. The top wonder from each of these states
will be nominated for an all-India selection. NDTV viewers will be invited to
submit their choices online or by sms. Besides
there will be a mass media campaign through print, radio and Internet.
NDTV
chairman Prannoy Roy said, “India is a treasure trove
of astonishingly beautiful creations of art and architecture.
It is our privilege to partner with the Ministry of Tourism's
Incredible India campaign to discover and bring forth these
wonders tucked away around the country. We are confident that
NDTV's unique initiative will give people not only in India
but across the world an opportunity to enjoy the magnificence
of our 5000-year heritage.”
Tourism
and culture minister Ambika Soni said, “India is a land of incredible wonders
that has to be explored and admired. We hope that this year-long campaign will
encourage people to visit and experience the beauty of our marvelous heritage
properties and also safeguard them for our future generation. It’s a pleasure
to join hands with NDTV to promote our culture and heritage."
State
Bank of India and Tata Indicom will support the campaign.
The state governments across the country will also participate
in ground activities, to take this campaign to the grassroots.
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