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MUMBAI:
Sahara One, the flagship channel from the Sahara stable, is
set to go in for a revamp in the next two months.
As
part of this renewed thrust, Sahara One is planning to launch
three fiction shows in the weekday prime slot. “We are
planning to revamp the entire programming of the channel,”
said Sahara One business head Nilanjana Purkayastha. The move
assumes significance with the general entertainment channel
(GEC) turf getting tougher as new players are posing stiff
competition to the established ones.
The
channel intends to increase its audience base by tapping the
youth as well through the new offerings.
Besides, the channel is also launching a dance-based reality
show Saas V/S Bahu which will kick off on 25 August.
Airing from Monday to Thursday, the show is produced by Swastik
Pictures. It will see 30 on-screen Saas Bahu competing and
proving their mettle in dance competition.
“Saas
V/S Bahu is a stepping stone for our new offerings,”
added Purkayastha who is also incharge of the channel's programming.
Commenting
on the show, Purkayestha said, “The key to any reality
show is the concept that gives the audience a reason to watch.
While conceiving the reality show we were pretty sure that
it was not going to be just another of those song –and–dance
shows where TV stars get together and shake a leg.
The premise of the Saas–Bahu conflict has become so deeprooted
in our audience’s psyche that it has become a genre of
its own."
 Aruna
Irani and Longinus Fernandes of have been roped in as the
judges for the show.
Two
teams each of 15 popular TV saas and 15 popular TV bahus will
compete with each other for 11 weeks.
On
being asked if a one-hour reality show on daily primetime
will become too huge a risk, Purkayastha said, “A reality
show does not become a habit during weekends even if it reaches
to a larger audience. With the help of Saas V/S Bahu, we
want to create a habit among our audiences and going further,
on the back of it we will launch some fiction shows at primetime.”
Citing
an in-house research, the channel had adopted a programming
strategy of presenting viewers with regressive storylines.
As a part of which, shows like Main Aisi Kyun Hoon, Doli
Saja Ke and Ghar Ek Sapna were launched.
“Regressive
is a subjective term. A show does undergo different storylines
at a time but as a new strategy, our motive is to not just
tap the housewives but also the youth,” added Purkayastha.
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