(22 August 2008 6:00 pm)

MUMBAI: India Interactive Technologies Limited (IITL), a joint venture of the Sam Pitroda Group and Dainik Bhaskar newspaper, has launched a GPRS-based service called MeraMobi.

Through this service, IITL aims to help users in booking rail and air tickets, making utility bill payments, and providing information to them on current affairs, stockmarkets and yellow pages.

IITL business head Rajeev Mishra said, “The share of GPRS active users is steadily growing among all mobile phones users. Of the 278 million mobile phone users in India, around 20 million are GPRS-active consumers as compared to 30 million Internet users and MeraMobi aims to reach out to these active users.”

MeraMobi is backed by the technology of the Pitroda Group.

C-Sam VP, core products Nehal Maniar said, “Security is one of the most important aspects while performing mobile transactions. MeraMobi uses industry standard techniques to encrypt sensitive user information and protect it throughout the transaction. We neither store complete payment card data anywhere on the server, nor do we store it in the phone.”