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MUMBAI:
In an attempt to enhance its offering on weekends, CNBC TV18 has
launched new shows on variety of topics ranging from business,
entertainment, luxury and current affairs.
In
the current affairs section, India Business Week will provide
viewers with an insight on what to expect in the coming week,
be it business, politics, sports or entertainment and recap of
the best of the previous week.
In
the corporate focus section, Wealth Creators will give
viewers an insight into the world of Indias new generation
of corporate czars. The show will feature the success stories
of men and women who have created "enormous shareholder value"
and have grown their businesses to a world class level. Wealth
Creators will be hosted by Mitali Mukerjee.
Another
show, Indianomics hosted by Latha Venkatesh, will aim at
giving viewers an insight on the Indian economy, gathering from
cues on what is happening in the global economy and the macro-economic
story of India.
Menaka
Doshi will present Riders in the Storm, a series that will
feature Indias leading companies and pull the spotlight
on one particular CEO every week.
Speaking
on this development, CNBC-TV18 and CNBC AWAAZ VP marketing Neel
Chowdhury said, CNBC-TV18 has always been a category leader
in terms of programming forays and innovative content. We felt
that the time was ripe to introduce viewers to a wide variety
of programming that will attract a wider and newer audience to
our fold, and enrich the viewing experience of our loyal viewers.
Hence the introduction of comprehensive programming that caters
to all genres of audiences.
In
the Lifestyle section, Must Do will talk about books, movies,
art exhibitions to attend and best food joints.
Beautiful
People, hosted by Anuradha Sengupta, will feature rich and
famous personalities. The interview-based show will focus on the
professional lives and will touch on three key areas the
latest project, art and craft, career milestones and lessons on
how individuals negotiate on a commercial landscape.
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