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ESPN.com, Orbitz launch ESPN Sports Passport Community for fans to share sports experiences

Indiantelevision.com Team

(16 August 2008 2:00 pm)

MUMBAI: ESPN.com and online travel agency Orbitz.com have launched ESPN Sports Passport powered by Orbitz – an online community tool that gives sports fans a place to catalogue and share their sports travel trips, game memories and milestones.

“With this new effort, we’re going to harness the power of new Web technologies and use them to tap into the inherently social aspects of both sports and travel,” said ESPN Digital Media VP digital partnership Marc Horaine.

ESPN Sports Passport fans will be able to create and share an online catalogue of their sports history, travel experiences and memories via blogs, photo and video sharing, stadium collections and more.

The Sports Travel Passport integrates seamlessly with ESPN’s robust SportsNation online community and utilises the same registration and ESPN Fan Profiles used by fans.

”Orbitz has always been ahead of the curve in offering new innovations to enhance the travel experience. Through our continued partnership with ESPN.com, fans can not only book a trip to see their favourite team, they can share and compare their experience and memories with fans around the world,” said Orbitz Worldwide group vice president online marketing Aaron Cooper.

The features and tools of ESPN Sports Travel Passport powered by Orbitz aim to help fans preserve memories, compete and rate each other.