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MUMBAI:
While MPs flashed cash in Parliament, TV news channels made hay.
On 22 July, when the government was on tenterhooks, the TV news
genre expanded as viewers looked curiously at the drama that unfolded
on the Trust Vote day.
According
to the latest Tam data, on 22 July, Hindi news genre viewership
surged to grab 12.47 (C&S, HSM, 15+) per cent share of the
TV viewing audience. On the previous and following days, the viewership
stood at 8.77 and 8.06 per cent respectively.
In
the English news segment, the viewership spiked from 0.71(C&S, All India,
15+) per cent to 1.26 per cent on 22 July. Aaj
Tak with 2.72 per cent has got the highest market share among all Hindi news channels,
followed by Star News with 1.98 per cent. In the third spot is India TV with 1.62
per cent while Zee News gathered 1.53 per cent of the relative market share. NDTV
India held 1.40 per cent and IBN7 captured 0.88 per cent. Times
Now topped the English news segment pocketing 0.44 per market share. In terms
of market share, NDTV 24X7 got 0.28 per cent, CNN-IBN held 0.22 per cent, Headlines
Today had 0.1 and NewsX 0.11 per cent. Times
Now covered six hours nonstop without a break interspersed withinteractions from
experts like senior journalists and political analysts.
The politicians present were PS Sangma, Ravishankar Prasad, Rajiv
Shukla, D Raja and Mehbooba Mufti among others.
Other
distinguished panel members inside Parliament were Paranjoy Guha
Roy, Swapan Dasgupta, Sacchidanand Murthi, Gautam Adhikari, Chidanand
Rajghatta, Nirja Chaudhary, Mahesh Rangarajan, Cho Ramaswamy and
Shankar Raghuraman.
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