Disney ABC licenses 'The Amazing Race' to Reshet for Asia

Disney ABC licenses 'The Amazing Race' to Reshet for Asia

MUMBAI: Disney ABC International television has licensed the adventure reality series The Amazing Race to Israeli broadcaster Reshet for production across Asia.

This agreement was negotiated for Disney-ABC International Telelvision by executive director for format development EMEA Naomi Joseph, and Simon Barwick, senior manager, sales, Benelux and Israel, with Reshet director of acquisitions Daphna Nahmias.

The show is co-created by Bertram van Munster (Profiles from the Front Line) and with Jerry Bruckheimer (CSI, Armageddon) as one of the executive producers.

Disney-ABC International Television EMEA and Canada EVP amd MD Tom Toumazis commented, "The format of The Amazing Race has seen great success in the US and Asia - the high octane excitement and ?fish out of water? comedy of the series has held universal appeal for viewers. We are looking forward to seeing an action-packed contest between contestants from Israel, across Asia."

Reshet?s EVP of programming Amir Maori commented, "We are very excited to be a part of one of the most successful reality brands in worldwide television and we are looking forward to bringing Israeli audiences the greatest show ever produced in Israel."

With this new agreement with Reshet, contestants from Israel will divide into teams of two people with a variety of relationships such as spouses, best friends or parent and child, to be filmed around the clock in a race to various destinations across Asia.

At every destination, each team will have to compete in a series of challenges - some mental and some physical - and only when the tasks have been completed, will they learn their next destination.

Teams who are farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning a large cash prize.

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