Singapore's MDA to showcase factual content at MipTV

MUMBAI: The Media Development Authority of Singapore (MDA) will be promoting a substantial slate of Asian-themed, Made-by-Singapore factual content under the Singapore Pavilion, at MipTV.

Included in the line-up of 44 television and animation titles are Olympic and China-themed High-Definition programmes that showcase Singapore‘s capability in developing current and compelling Asian stories for the global stage.

MDA also has a library of 200 hours of Made-By-Singapore public broadcast content for which it will be exploring distribution opportunities at MipTV.

In all, MDA will be leading 17 Singapore companies to MipTV 2008. Of the 44 titles showcased, 14 are new Hi-Definition (HD) titles, continuing the trend of driving Made-by-Singapore HD content production for the global market.

The emphasis on Asian factual content with the potential for international distribution across several platforms such as digital and mobile, books, games and merchandise, underscores MDA’s strategic intent to build Singapore into a trusted global capital for New Asia Media.

MDA CEO Dr Christopher Chia says, ”New Asia Media represents the exciting new opportunities in Asia created by the explosion of convergent media and an economically-resurgent Asia driving growth around the world. On the content side, New Asia Media embodies the finest stories about a confident and dynamic Asia, told by Asians themselves.

“Singapore is well-poised to lead in this genre due to its strategic location in the heart of Asia and strong tradition in documentary and info-educational programming. Indeed, with an English-speaking population, high literacy levels, think tanks, research institutes and a strong telecommunications network, Singapore is one of the very few Asian countries able to produce English-language documentaries on Asia. This ensures our documentaries have local relevance, and yet carry international appeal and commercial viability, providing international media companies with a very compelling business proposition."

Against the backdrop of the Beijing Olympics, a slate of commercial Olympics-themed factual content titles will also be showcased at the Singapore Pavilion.

It includes Beijing: Biography of a Capital. This is a three-part HD documentary exploring the three themes that have defined Beijing for over a thousand years – from its nomadic beginnings, to its iconic dynasties and today‘s modern, thriving metropolis. Supported by MDA, this is a joint collaboration between Singapore’s The Right Angle, Beijing TV and BBC Global Channels. and is scheduled to premiere on BBC Knowledge across Asia during the second quarter of 2008 and will be broadcast in Europe.

The main challenge facing The Right Angle was finding the means to bridge the expectations and knowledge gap between Beijing TV’s China audience and international viewers. The Right Angle worked with Beijing TV to isolate, from over a thousand years of chronology, universal themes that would appeal to global viewers everywhere.

Dr Chia adds, " Beijing: Biography of a Capital vividly illustrates Singapore’s capabilities in producing quality Asian-themed English documentaries and developing content of relevance to Asian and Western audiences, as well as its appeal as a key partner for Western and China broadcasters and content providers.”

Other Made-by-Singapore China titles at the Singapore Pavilion include Mad About English. This is a documentary 0on China’s newfound passion for the English language as it prepares to host the 2008 Olympics. The Crunch is a reality format on how six of the world’s toughest men and women underwent endurance challenges set against the backdrop of different natural wonders of China. Seven Wonders of China, meanwhile, reveals the genius of China‘s greatest builders, engineers, designers and visionaries for the many engineering marvels, with the use of CGI and dramatic reconstruction.

Additional titles demonstrate Singapore’s capability in producing factual content across a variety of Asian themes that have broad international appeal. For instance, Saving Gaia, a documentary produced by MediaCorp News, examines how environmentalists, climate experts and the public in Asia are fighting back in nature’s defence. Design Asia examines the philosophy of Asia’s best-loved iconic designers, covering retail, fashion, interior design and furniture, including Ashley Isham (fashion, Singapore), Samsung (electronics, Korea), Muji (household items, Japan) and GOD (lifestyle, Hong Kong)..

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