DELHI: The growth of the Hyderabad-based Eenadu
from a Telugu newspaper to English editions and to a media
conglomerate with print, television, internet and other media
will be the cynosure of discussion at the 61st World Newspaper
Congress organized by the World Association of Newspapers
is being held in Göteborg, Sweden from 1 to 4 June next.
to Larry Kilman who is director of communications with Association,
the Indian newspaper market is drawing attention for both
its growth and innovation and newspaper executives from around
the globe were keen to examine this particularly successful
example of Indian innovation.
growth of Eenadu (the title means "Today")
will be exemplified in a presentation by I Venkat, Director
of the Group. Newspaper companies are well-placed for multi-media
growth, says Venkat. "We have the infrastructure, we
know the markets, we have some understanding of consumer preferences,
and we have experience of running the business. So why not
take advantage of the situation and try and get ahead?"
Venkat is part of a 23-member Indian contingent attending
the meet. The delegates include India Today Group chairman
and editor-in-chief Aroon Purie; Malayala Manoramas
executive editor Jacob Mathew and deputy editor Jayant Mammen
Mathew; director Naveen Chamoli and vice-president (Business
Development) of Planman Technologies; Dinamalars editor
R Sathiamurthi and associate editor Manjula Rajagopal; president
(Dailies) Amitabha Datta of ABP Pvt Limited; and Mints
managing editor Raju Narisetti.
Bennett Coleman and Company will be represented by Times of
India executive editor Jaideep Bose, CEO Publishing
Ravindra Dhariwal, director Business and Commercial
Mohit Jain, and Economic Times executive editor Rahul Joshi.
The Prabhat Khabar groups vice-president Kamal Kumar
Goenka, chief editor Harivansh Narayan Singh, business advisor
Deepak Pramanik, and promoter Prashant Jhawar will also be
part of the delegation.
Congress, World Editors Forum and Info Services Expo 2008
are expected to draw well over 1,500 newspaper publishers,
managing directors, CEOs, chief editors and other senior newspaper
executives to Sweden at a time when the newspaper industry
is focused more than ever on multimedia expansion.
theme of the Congress reflects the changing nature of the
industry - "Newspapers: A Multi-Media Growth Business."
Print publications remain the core activity of press companies,
generating most of their profits and providing resilient to
increasing competition from other information channels. At
the same time, digital media are allowing newspapers to significantly
extend their audience and revenues.
best to exploit the multi-media opportunities now open to
newspapers will be at the heart of the programme.
addition to Venkat, confirmed speakers for the Congress include:
Joe Webb, deputy managing director of the Irish Independent;
Tim Bowdler, CEO of Johnston Press in the United Kingdom;
Giorgio Valerio, GM of RCS Quotidiani in Italy; Christian
Van Thillo, chairman of De Persgroep in Belgium; Francis Morel,
director general, and Pierre Conge, deputy director general
in charge of New Media, of Le Figaro in France; and Tony Watson,
editor-in-chief of The Press Association in the United Kingdom.
Congress business sessions will focus on the best strategies
for growing audience, in print and online, the best strategies
for increasing both print and digital advertising - and the
growth that can be expected. Discussion will also be held
on what management, infrastructure and processes are necessary
to sell advertising for a portfolio of products, as opposed
to a single newspaper title, how the new reach attained by
newspapers through their combined print and digital operations
can be monetized, and whether newspapers are the Content Kings
who can exploit the unique content gathered by newspapers
through the full range of new distribution channels.
Paris-based WAN represents 18,000 newspapers and its membership
includes 77 national newspaper associations, newspaper companies
and individual newspaper executives in 102 countries, 12 news
agencies and 11 regional and world-wide press groups.
session on 2007 - 2008 print and online launches
will include among others a presentation by Nasiretti.
session on participatory journalism will discuss both the
positives and negatives of "sharing" the news process
and how these two forms of collective intelligence - the newsroom
and the audience - can better collaborate. Speakers include
Nikesh Arora, vice president of European Operations for Google.