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MIB content code meet with stakeholders on 2 May
 

Indiantelevision.com Team

(28 April 2008 5:00 pm)

 

NEW DELHI: The Information & Broadcasting secretary Asha Swarup has convened a meeting on 2 May with all players in the television sector on the issue of the content code for a focussed discussion on the subject.

Invitations have been sent to a limited number of representatives from the Indian Broadcasting Foundation, the Indian Media Group, News Broadcasters Association, MSO Alliance, and the Cable Operators Federation of India.

This is an extension of the meeting held on Cas earlier, on 8 April, in which all the broadcasters were present along with the others, during which the MIB had said it would call for a smaller group for a more focussed discussion.

The issue of piracy as well as content code are the two major ones for the 2 May discussions. It is expected that empowering LCOs (local cable operators) and MSOs (multi-system operators) to have a say over content as is delivered finally to the audience will be discussed.

As of now, "till a broadcast regulatory bills comes and changes the rules", as a source says, ultimately it is the cable operator who is liable under the Cable TV Network Act, 1995 for anything that reaches the audience.

Thus, for every possible breach of the existing code (issues defined under the Licensing Rules of the Act), the cable operator is liable for what goes put, and often they are the ones who get penalised, even arrested.

In fact, this has been a long-term grievance of the LCOs and MSOs and they have been demanding change in the law, but nothing has so far happened.

Government sources indicate its thinking: neither piracy nor content issues can be solved without some controlling powers in the hands of the LCOs and MSOs.

The carrying agencies are, hence, expecting some such powers to be given them, though the exact mechanism is yet to be devised, as there is no such provision under the present law. But the MIB's recent stand on the content code has brought this a step closer.

It may be recalled that the MIB had handed over its own code to the Delhi High Court, in which it had said that for complaint reddressal mechanism, there will be sector-wise redressal committees, which would include the committees from the carriage sector, namely MSOs and LCOs.

However, this would need some mandate being given to the carrier agencies, sources say. "It is going to be a hotly debated issue on 2 May," they hold.

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