Indiantelevision.com's Kidology: Warner Bros, Becker announce 'Harry Potter: The Exhibition'
 
 
 
 
 
 

 
Indiantelevision.com's Kidology
 
 
Warner Bros, Becker announce 'Harry Potter: The Exhibition'
 
Indiantelevision.com Team
(28 April 2008 6:00 pm)
 

MUMBAI: Experiential marketing company Becker Group, in partnership with Warner Bros. Consumer Products, has announced that it will bring worldwide audiences to Harry Potter: The Exhibition.

This will be an exhibition highlighting artifacts from the Warner Bros. films based on J.K. Rowling's book series. The 10,000 square foot experience will premiere next year in a major market, and will appear in ten or more cities around the world throughout a five-year span.

Harry Potter: The Exhibition will include elaborate displays of authentic costumes, props and artifacts from environments featured in the films such as those from Hogwarts School of Witchcraft and Wizardry, including the Gryffindor common room and Hagrid's hut.

During its run, the exhibit will also be updated to include artifacts from the final installments of the Harry Potter film series. The exhibition will be displayed in major cultural and entertainment venues, museums and institutions, and will be supported by a multimedia promotional effort and
advance ticket sales worldwide. Tour information, updates and ticket availability will be posted at www.harrypotterexhibition.com as details become available.

With more than $4.5 billion in worldwide box office gross sales to date, Warner says that Harry Potter is the most successful film franchise in the world. The next installment of the film series, Harry Potter and the Half-Blood Prince is scheduled to open in theaters on 21 November, 2008.

Harry Potter: The Exhibition is the fourth collaboration between Warner Bros. and Becker Group. Previous partnerships include the Happy Feet Snow Globe Experience and the Fred Claus Snow Globe Experience, each of which appeared in 17 Taubman retail centers in the US in 2006 and 2007, respectively, as well as another project based on The Polar Express.

 
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