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Pyramid Saimira opens 2nd food court in Delhi
 

Indiantelevision.com Team

(25 April 2008 8:00 pm)

 

MUMBAI: Pyramid Saimira has opened its food court at TDI Mall, Rajouri Garden, New Delhi.

This is the group's second food court in North India, after Faridabad. The food court was inaugurated by Ramesh Lamba, MLA, Rajouri Garden, New Delhi, in the presence of Pyramid Saimira Group chairman P S Saminathan and Group director N Narayanan.

Speaking at the launch of the food court, Saminathan said, "Pyramid Saimira focuses on 360 degrees entertainment, which includes food and beverages. We are evolving into a full scale food chain and our food offering also will focus on 360 degrees expansion from canteens in screens, food courts in theatrical locations, high street restaurants, institutional catering etc.”

“ As a practice, we scale up in an aggressive manner and in just three months of start, we are inaugurating our second food court in the North India. We will be investing close to Rs 1 billion in the F&B division, over the next year and we expect that this will contribute close to 25 per cent of our top-line. We will be scaling up operations extensively in the NCR, and Delhi is a pivotal market for us. With increase in disposable income of consumers, rapid urbanization, and increasing popularity of convenience foods, food and beverage sector is expected to grow at an incredible pace and Pyramid Saimira will capitalize on this boom,"he added.


Pyramid Saimira is operating in the F&B segment with two food courts with the following brands - Apple Tree, Red Curry, Shivalay, Augrita, Tahal, Beverage & More and Brahmin's Kitchen.

Another segment of F&B, under the brand name Cineteria is operating at 106 theatres, across South India.

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