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MUMBAI:
Entertainment Network (India) Limited (ENIL) has made changes
at the apex management level.
For
starters, Alok Purohit has been elevated as business evangelist,
while Gautam Shahane has been made the head of content alliances
at Radio Mirchi.
Purohit’s
last assignment was as regional director of the central region
at Radio Mirchi. In his new role, Purohit will work alongside
the cluster heads and regional directors to personally coach
and guide operation heads in smaller and new markets with
effect from May 2008.
Shahane,
who was earlier engaged in business development for Radio
Mirchi,will lead the team in conceptualizing and providing
innovative radio content and other specifically created content
to mobile and Internet platforms.
He
will work closely with Radio Mirchi chief programming officer
Tapas Sen.
Furthermore,
Prashant Chacko has been appointed as cluster head East at
Radio Mirchi.
Chacko
replaces Sriram Kilambi as the cluster head for the Eastern
region. He is responsible for the Kolkata Station with a supervisory
role of the Patna Station. He has worked with BPL Mobile and
Airtel, covering the VAS domain in the line of music, m-commerce
and messaging.
ENIL
COO Nandan Srinath said, "This is an important time for
Radio Mirchi as we have recently launched new stations across
the country and are now focussed on growing our listener base.
We are confident that Purohit, Shahane and Chacko will continue
to lead Radio Mirchi from strength to strength. With their
vast experience and technical expertise, they are sure to
provide the leadership required to ensure that Mirchi fully
capitalises on the tremendous growth that we anticipate in
the radio industry over the next several years".
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