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NEW
DELHI: 9X is entering into devotional programming with the
telecast of Jai Maa Vaishno Devi, starting 28 April. Produced
by Dheeraj Kumar's Creative Eye, the show will be aired Monday
to Thursday at 8 pm.
"Being
in three different genres has been quite a challenge for us.
Since our initiation, we have made it clear that we will remain
skewed to the same type of programming as was being shown
by the other channels. What we had promised though was a bigger,
better and fresher way of presenting our content," said
INX Media founder & CEO Indrani Mukerjea.
 "This
serial, along with telling the mythological story of Maa Vaishno
Devi, will also put forward the faith with which people in
our country live. It is the marriage of the story of the Goddess
with the Indian society," added Mukerjea.
Creative
Eye has produced several mythologies in the past. "Mythological
stories never become outdated. Although it had been absent
in Indian television for some years, it has come back again
with a bang. The progress made in the animation industry in
the last few years and the amount of time needed for research
has made making such serials much easier for us. It takes
less time in making and the quality of the special effects
too has come a long way," said Creative Eye founder-promoter
Dheeraj Kumar.
"Our
idea in making this serial was to tell the audience the story
of Maa Vaishno Devi, putting it in the four different Yugs
namely Satya, Dwapar, Tritya and Kal. Our storyline is definitely
inspired by reality and the stories are dramatised, so what
you will see on the screen may or may not be 100 per cent
true," admitted Kumar.
According to Kumar every four episodes will tell a different
story. The first few weeks will tell the story of the creation
of the Universe and the mythological story about the Goddess.
Kumar
was not willing to talk about the exact cost incurred in production
but said: "Since serials like these use a lot of animation
and special effects, it is bound to be costlier to make than
the soaps that you watch on television. Roughly, I would say
a serial like this would cost three times that of the soaps."
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