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Hallmark
Channel VP engineering Jim Bennett said,
"The launch of Hallmark Movie Channel
HD in April 2008 will come at a time of
high demand from our distribution partners
who are hungry for family-friendly content.
"Our new HD service will also help
us meet the needs of consumers who want
more HD content to enjoy with their HDTVs.
With 50 percent of all cable or satellite
television homes expected to have purchased
an HDTV by the end of 2007, we couldn’t
be more in demand."
The
Cisco Advanced Receiver Transcoder (Model D9858 ) will provide vital transcoding
capabilities to support the efficient satellite delivery of HD content using MPEG
AVC video compression and DVB-S/S-2 technology. Using the single-rack-unit transcoder
to receive the MPEG AVC signal and convert it to MPEG-2 allows Hallmark Channel
to take advantage of the bandwidth savings delivered by AVC encoding and to help
protect the cable operators’ investment in the installed base of MPEG-2-based
set-tops.
Additionally, support for Digital Video Broadcast - Satellite (DVB-S2) forward
error coding and modulation helps deliver higher throughputs and improved satellite
bandwidth use to support efficient HD content delivery. | 
